Privacy Policy for The London Tour

Last Updated: 17/2/2026

At The London Tour ("we," "our," or "us"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website (https://thelondontour.com) and when you book our private guided tours.

1. Information We Collect

We collect information that you voluntarily provide to us when you inquire about or book a tour. This may include:

• Contact Information: Name, email address, and phone number.

• Tour Details: Dates of travel, number of guests, hotel or pickup location in London, and specific interests or accessibility requirements.

• Payment Information: If you book a tour, payment processing is typically handled by secure third-party providers. We do not store your full credit card details on our servers.

• Technical Data: We use tools like Statcounter to collect standard internet log information and details of visitor behavior patterns (e.g., IP address, browser type, and pages visited) to improve our website experience.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide quotes for bespoke tours.

• Process your bookings and manage your tour itinerary.

• Communicate important updates regarding your scheduled tour.

• Improve our website and services based on visitor feedback and analytics.

• Comply with legal obligations (e.g., tax and accounting records).

3. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We only share your information with:

• Our Small Team of Guides: If David is not personally leading your tour, your contact details and tour requirements will be shared with the trusted guide assigned to your booking.

• Transport Providers: If you book a luxury vehicle option, we share pickup details with our professional chauffeurs.

• Service Providers: Third-party tools that help us operate our business (e.g., email hosting, payment processors, and website analytics).

4. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

5. Your Rights (GDPR & International Visitors)

Depending on where you live (including the UK, EU, or USA), you may have the following rights:

• Access: The right to request a copy of the personal data we hold about you.

• Correction: The right to request that we correct inaccurate information.

• Erasure: The right to request that we delete your data ("the right to be forgotten").

• Withdraw Consent: If you have opted-in to receive communications, you can opt-out at any time.

6. Cookies

Our website uses cookies to enhance your browsing experience. You can choose to set your web browser to refuse cookies, although some parts of the site may not function properly as a result.

7. Third-Party Links

Our website may contain links to other sites (such as Stonehenge or Windsor Castle official sites). We are not responsible for the privacy practices of these external websites.

8. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

The London Tour Email: office@thelondontour.com Phone (UK): 020 3411 0891 Phone (International): +44 20 3411 0891